During the rough years of middle school, a friend and I were comforted by the shows Once Upon A Time (2011) and The Flash (2014). Both shows referenced and included popular and lesser known icons into their existing “universe” and demonstrate why the Fully Interactive Model is the most accurate out of Gray’s four models for how intertextuality exists in media.
First, The Flash often references other shows also produced by CW. Supergirl, Arrow and Legends of Tomorrow all include cameos of other major or minor characters from each show. The show also is obviously based on the DC comics. In this way The Flash can be seen from the Hierarchical Model (The DC comics influenced the show) and the Working Together Model, where all CW shows are all part of the same “team” through their similar messages, themes, and tendencies. However, because The Flash’s intertextuality combines both the Hierarchical Model and the Working Together Model, I believe the show actually is best seen through the lens of the Fully Interactive Model. Even though the show is influenced by the DC comics, it is also influencing the comics through its modern retelling. Nowadays, most people in my generation will think of the show when hearing “The Flash”. The interconnectedness of the CW universe also supports the Fully Interactive Model through changing the plot of each show, going beyond the limits of the Working Together Model.
Similarly, Once Upon a Time draws upon world-wide famous characters but with the twist of putting them in the modern world. Through this twist, the show challenges our expectations of villains and heroes, making each character more realistic and morally gray. In this way, the show also disrupts the Hierarchical Model and integrates a new perspective into the existing universe of fantasy media.
As more shows include crossovers and references to build a loyal fan base, the fully interactive model seems to be more relevant when analyzing intertextuality.